An integrated, holistic view of consumer spending for kids in the U.S. Manufacturers, licensors, retailers, and other NPD clients told us they wanted to know more about their opportunities to reach kids across a range of industries, including consumer technology, room decor, apparel, footwear, books, entertainment, toys, and video games. We responded with the new Spotlight on Kids: Understanding Cross-Category Purchasing report. It’s the first-ever, holistic and integrated view of consumer spending for kids in the U.S., also covering their TV viewership and recently viewed movies in theaters. The report delivers detail on consumer spending for products purchased for children ages 14 and younger during the 2008 holiday season. With deep insight fresh from consumers, it can help you maximize every opportunity across the industries, categories, and retail channels that matter most to kids – and to your business. Grow your business. Influence retailers.
Establish winning partnerships. Target marketing spending. Know your competitors' strengths and weaknesses. Because it provides an in-depth, cross-industry view, Spotlight on Kids: Understanding Cross-Category Purchasing helps you maximize your sales, marketing, and promotional opportunities for products beyond your own industry. It can help you target your advertising and marketing, uncover new brand and licensing opportunities, and streamline product strategies to capture a larger share of the kids’ market. Bonus analysis of your choice if you order before April 15, 2009 When you purchase this report, we’ll send you a complimentary analysis of your choice (subject to data availability and sample). Interested?
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