Kids and Cross-Entertainment Behavior
From video games to toys, digital content to consumer electronics – find out how kids are entertaining themselves and how their parents are involved.

This comprehensive new report gives the perspective you need to understand how kids interact with video games, toys, consumer electronics, and more. You'll have a clear view of exactly how all these entertainment categories compete for kids' time. Plus, learn how spending on kids is allocated among the various product categories and how that spending differs depending on the child's age and gender.

Special offer – 20 percent discount if you purchase by September 15, 2009!

The Kids and Cross-Entertainment Behavior report helps you answer these questions, and more . . .

• How do video games fit in compared to time spent on other leisure activities for kids? Where do toys fit in, and how has this changed over time?
  
• What is the share of wallet and relative importance of video games vs. other categories, such as toys, music, movies, apparel, footwear, and books?
  
• What entertainment products compete with video games at retail? Where are the opportunities?
  
• On what devices are kids playing video games, and what else are they doing with these devices?
  
• Who buys games, and where do they buy them? How does this compare to other categories purchased for kids?
  
• What are the top brands for kids' electronics?
  
• Which licenses are "must-haves" with kids, and do these licenses spell opportunity for games?
  
• Which media vehicles (TV channels, recent movies, Web sites) are hot among kids? How do movies and TV viewing preferences influence the properties kids choose?
  
• How does kids' entertainment behavior differ by age and gender?
  

For companies already using NPD's Entertainment Trends in America report or for those who seek similar information on a younger consumer, Kids and Cross-Entertainment Behavior delivers.

20 percent discount – get details!
To learn more about this report, submit the form above or contact Charlie Camaroto at
866-444-1411 (contactnpd@npd.com).